After Fast Fashion, Now What?

In a previous post, we talked about fast fashion and climate change. In this post, we will look at ”connecting the dots”.

You may say to yourself, “If I can’t buy mass-produced clothes, what then can I buy?”

Well, the answer is very simple. Only purchase high-quality and well-fitted garments, and keep them so that you can continue wearing them. Obviously, nothing lasts forever, and a garment will eventually need replacement. But a well-fitted, high-quality garment can be worn for a very long time before needing replacement. In fact, often such a garment can be opened up, and either altered or modified to make something else for the same customer.

The truth is that longevity and serviceability is how clothes used to be designed and made. In our not-too-distant past, many people would even make the effort to learn how to sew their own clothes. This sometimes motivated some people to learn how to improve the fit of their clothes.

The idea of longevity and serviceability should be applied to ALL purchases, not just clothes. When your personal shopping habits only focus on high-quality items and keeping what you buy for the long term, not only will you play a major part toward reducing pollution, human exploitation, rampant waste, and our collective carbon footprint, you will also save a lot of money.

Whenever we engage in consumption or production patterns which take more than we need, we are engaging in violence.
Vandana Shiva, environmental activist, author